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Generated  
 
 
SEO Assessment for
Keyword Targets:

Important Note: The SEO changes listed on this page need to be implemented ASAP for your site to achieve top search engine results.

Section 1: Site Wide Changes
Section 2: Changes to Assessment Page
Section 3:
Section 4: Helpful SEO Tips


High These changes are necessary to achieve good positioning. Not implementing these changes will greatly delay the search results. In competitive markets, positioning may never eventuate if these changes are not made.
Medium These changes will improve the strength of the site on search engines. While not necessary for top positioning, they are advisable for gaining those extra places in search results. Making these changes will increase the speed at which results are achieved.
Low Not necessary, but will help the site for positioning on smaller search engines.


Section 1: Site Wide Changes

1.1 Web Site Structure back to top  |  help

Web Site Needs to be Removed from Frames
Web Site Needs More Static Pages
Remove Redirect

Splash Page Needs to be Removed

1.2 Matching Link Text, Page Titles and File Names back to top  |  help

Link Text, Page Titles and File Names Need to Match

1.3 File Names back to top  |  help

Rename The Following File Names

Current File Name Rename

1.4 Navigational Link Text back to top  |  help

Replace Image Menu*
Replace Java Script Menu*

Move Your Link Text Menu to the Top

1.5 Resource Page back to top  |  help

Add Resource Page

Add Links to Resource Page

Section 2: Changes to

2.1 Page Title back to top  |  help

Change Page Title Name

Current
New

2.2 Meta Tags back to top  |  help

Replace the following META tags to the HEAD section of your  Default page:

<meta name="keywords" content=" ">
<meta name="description" content=" ">

Please Note: meta tags can be changed/added to every page on the site. It is optimal for the meta's to be customised for the pages they appear on. The quote given below for implementation only covers the meta tags change for the  Default page.

2.3 Page Heading back to top  |  help

Add the following heading to the space suggested in the above image:

<H1> </H1>

This tag can be customised to suit your page with style sheets. The H1 tag has been used as an example. Please select the H size that is appropriate for your web site. It is good not to resize the H tag with style sheets if possible.

2.4 Page Body Text back to top  |  help

Change the following text:

Change the following text:

2.5 Page ALT Tags back to top  |  help

Add the following ALT tag:

Image
Name
New

Section 3:

3.1 Additional Suggestions back to top


3.2 SEO Implementation Quote back to top


Section 4: SEO Tips

The most important SEO tip is to remember that you need to work with search engines, not against them. Search engines will reward sites with good content that are well networked. Establishing strong search positions takes time. Trying to speed up the process with SEO 'tricks' is not advisable, most sites are caught and penalised, so it's certainly worth the wait. Following you'll find a list of Do's and Don'ts, what to do and what not to do with your website to enable good search engine results:

4.1 Do's & Don'ts of SEO back to top

Do's

  • Create as much content on your site as possible. The more content, the better. Of course the content needs to be of good quality. Basically, a search engine will view a 50 page site to be more important than a 5 page site. Here are some ideas as to what can be used for additional content:
  • Educational Content:
    Adding useful information aimed at educating your visitors about your product and/or service can be extremely beneficial. Not only will search engines be happier, you'll find that other web sites within your industry will be more likely to link to your site for the benefit of their own audience. If you know of a popular site in your industry that offers helpful links, try to think of what content you can create to inspire them to add a link to your site.
  • News:
    News articles are probably the most popular method of content creation, used by many of the major SEO companies today. All web sites should be able to create a news section filled with articles relevant to their industry. Articles can then be archived so that search engines can find them, even if they may seem out of date. Over time larger sites can accumulate 100's of extra pages in their news section.
  • Expansion of Core Information:
    You may be able to expand the information that currently exists on your site. For example, you could create a separate page for each staff member in your business. Or you could offer a more in-depth explanation of your product or service. You may want to run a forum or a blog on your site that is focused on related topics to your web site.
  • Keep in mind that all new content needs to be related to your web site. You will also need to think carefully about how you link all of the new information together. The basic rule of thumb is to minimise the amount of clicks a visitor needs to make from your home page to your new content. Also, make sure that you do not exceed 100 links per page.
  • Establish links from other quality web sites within your industry. The deciding factor in securing strong search results is the strength of your external link network. Building up quality links to your site is a very complicated process. Links need to be built to simulate a natural progression on a search engine, so you cannot build too fast. Links also need to be from relevant web sites with good PageRank. In building this network you will be communicating with hundreds, maybe thousands of webmasters. If you are planning to build links yourself, you will need to make sure that you have a good management system for following up and checking you link exchanges. Here are the basic rules of good link building:
  • Site must be Relevant:
    Ensure all of the sites are related to you industry. Do not swap links with sites that are very general unless they are a major portal with high PageRank.
  • Link Page Needs to have a good PageRank:
    Source links from pages with at least a PR2. The higher the PageRank the better. Of course sometimes PR0 or PR1 links can be beneficial if the relevancy is very high. Ideally it is good to build up a network of PR4+ links.
  • Link Page should have less than 50 links listed:
    The fewer links on a link page the better. If you can imagine a links page having 100 search engine points. If 50 links appear on the page, each link could theoretically be worth 2 points. If 10 links appear, each link could be worth 5 points and so on.
  • Avoid Free For All Link Pages or any suspect sites:
    Google and other major search engines will penalise web sites that link with bad neighborhoods. These sites are usually very easy to spot. If you are ever unsure about a site - avoid it!

Don'ts

  • Duplicate content. Duplicated content on your site or an external site will lead to penalties. Please advise our support team if you know of any duplicated content from your site.
  • Use the same colour text as your background. Even if you're using an image background, this technique is heavily penalised and may result in your site being black listed.
  • Hide content by using layers. Some webmasters will hide search engine rich content behind a layer so that no visitor will be able to see the content. This technique is likely to result in a penalty. CSS layers seem to be OK. A general rule of thumb: keep your code as simple as possible.
  • Cloak domain names. There was once a popular SEO technique that has now become very dangerous, which involved cloaking one domain name to another. The idea was that you could fill a page with very high quality search engine content, then redirect all visitors to that page over to another site without the user seeing any of the information. In most cases this technique is easily detected and therefore best left alone. If you're unsure if your domains are being cloaked, contact your Web Hosting company or Web Designer.
  • Use link programs that establish large amounts of links quickly. There's a number of linking programs that provide a large volume of links in a very short period. While this seems to be a great solution to link building, it can be extremely detrimental to your search engine results. Basically, linking too quickly is now penalised by engines like Google. Also make sure that if you are using a link management system, that your link building is customised and not just part of a link farm. A link farm is a group of web sites that are required to link to every other site in the group.
  • Change to a new domain! We have occasionally seen instances where, against our recommendations, a client has completely moved or redirected to a new domain after having an already established, well ranking domain. Usually brought about by a re-branding campaign. With a re-direct please be aware that you may not see results drop straight away but from our experience it can have dire consequences.
  • Sign up for 'free for all' style linking strategies. These are very easy to obtain (for a reason). Google is well aware of them and they can certainly incur big penalties. If you have any queries regarding SEO at all. Call us.


If you have any questions regarding this SEO report, please email support at .
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